CSR at Beter Bed Holding
The social value of a good night’s sleep is generally recognised. People who sleep well are happier and healthier. Facilitating this may be Beter Bed Holding’s most important social contribution, which is delivered by offering a broad range of good quality products with suitable advice at competitive prices, and is described as follows in the mission: 'Each day, there is nothing that inspires and motivates us more than ensuring that all our customers can sleep soundly and comfortably at an affordable price.'
Further steps were taken in 2015 to translate the vision for corporate social responsibility ('CSR') into targeted policies. After the stakeholder dialogue took place in 2014, the CSR Steering Group was set up in 2015, which was tasked at management level with defining and achieving new CSR targets for the period 2016-2020, in line with the vision stated by Ton Anbeek: ‘What we do needs to be good for people, animals and the planet, and therefore also for our customers, employees and business partners. To us, growth is much more than investing in more revenue. We firmly believe that this vision does not just benefit our results and reputation but also provides greater satisfaction in what we do. We do not only want to do things right but also and especially want to do the right things, in a financially sound and socially responsible manner.’