Beter Bed
Beter Bed is a full-service formula of bedroom furniture showrooms operating in the middle end of the market and providing excellent value for money. Consumers order items in the store or on the website, after which they are delivered to their home and assembled there. The stores are located in the Benelux, preferably at ‘furniture boulevards’ or in the vicinity of other home furnishing stores.
2015 | 2014 | Change | |
|---|---|---|---|
Revenue (x € 1,000) | 101,254 | 91,327 | 10.9% |
Number of stores | 97 | 94 | 3.2% |
Number of employees (FTE) | 544 | 499 | 8.9% |
Beter Bed’s revenue increased by 10.9% to € 101.3 million in 2015, due to growing consumer confidence, the recovering housing market and the successful relaunch of the Beter Bed brand. Refurbishment of the Beter Bed stores commenced following a number of pilots in 2014. This operation was completed in 2015 and all branches now have the new visual identity.
Beter Bed’s online sales developed positively in 2015. Their share of revenue currently amounts to approximately 5% (2014: 4.7%).
A net total of three stores were opened in the year under review. Order intake in comparable stores rose 11.6% in 2015.
