Matratzen Concord
Matratzen Concord is a pan-European (primarily cash & carry) formula that serves the replacement market and specialises in the sale of primarily mattresses, bed bases, box springs and bed textiles to consumers. The chain operates 992 stores in three countries (Germany, Switzerland and Austria). The stores are located mainly at so-called C locations in or in the vicinity of city centres near consumers.
2015 | 2014 | Change | |
|---|---|---|---|
Revenue (x € 1.000) | 262,150 | 249,137 | 5.2% |
Number of stores | 992 | 966 | 2.7% |
Number of employees (FTE) | 1,809 | 1,724 | 4.9% |
Revenue at comparable stores at Matratzen Concord rose by 3.1%, while total revenue increased by 5.2% in 2015. The increase was primarily visible in Germany and Austria and was achieved in part through targeted marketing campaigns in combination with a higher propensity to buy among consumers.
Pilots of an updated version of the tried-and-tested Matratzen Concord concept were continued in Germany in 2015. The key values of this concept have been retained, but have been adapted to a more modern approach.
A total of 72 stores were opened and 46 stores were closed in the year under review.
